Customer Data Analyst

CX INSIGHTS COORDINATOR WINGSTOP RESTAURANTS, INC.
ROLE PROFILE OVERVIEW ROLE LOCATION GSC REPORTS TO NAME TEAM Growth REPORTS TO TITLE Director, Consumer Insights ROLE PROFILE DESCRIPTION ð FULL-TIME ð PART-TIME 40+ HOURS PER WEEK ð CONTRACTOR ð INTERN ð EXEMPT ð NON-EXEMPT WHO WE ARE We’re not in the wing business.
We’re in the flavor business.
It’s been our mission To Serve the World Flavor since we first opened in 1994, and we’re just getting started.
1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings.
It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.
Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way, of being entrepreneurial, service-minded, fun and authentic.
We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth.
We all win together.
YOUR IMPACT As a CX Insights Coordinator you will work with collaboratively within the Growth team to provide insights on consumer research & digital experience and ongoing reporting of all WingID campaigns and progress at the customer level.
WHAT YOU’LL DO Provide decision support for business areas across Wingstop organization based on CX analysis and insights.
Work collaboratively with Digital Product teams to conduct usability studies and digital experience research to optimize digital ordering process and digital customer journey Work collaboratively with digital marketing, ecommerce, and operations teams to advise on end to end customer experience research and opportunities Own day to day reporting and monitoring of customer segmentation; inclusive of customer performance and segmentation integrity, making ongoing optimizations to typing tools, database scoring algorithms, etc.
to ensure integrity of segmentation stays intact Own research plan execution for Customer Engagement experiences and strategies on an ongoing basis Develop and lead ongoing customer experience research (inclusive of Migration studies, behavior shift studies, etc.
Conduct regular data analysis and create presentations that convey research findings to internal teams and stakeholders.
Deliver other analytics and ad hoc reports as requested.
WHO YOU ARE HUMBLE: You feel there is always opportunity to further your personal and professional growth.
HUNGRY: You have a fire in you to keep pursuing excellence, particularly in a fast-paced, dynamic environment.
SMART: You have a high degree of emotional intelligence and a thirst for knowledge.
You have the aptitude to work both independently and collaboratively, the talent to apply sound, strategic thinking and analysis to address a variety of business circumstances, and the capability to produce high-quality, detail-oriented work within a fast-paced environment.
SERVICE-MINDED: You consider others at every turn by exercising your responsibilities in an energetic, proactive and organized way.
ENTREPRENEURIAL: You work with an owner’s mentality when collaborating cross-functionally as you manage multiple concurrent projects from inception through execution.
A DAY IN THE LIFE So, what does ‘all in a day’s work’ look like to a Wing Expert in this role? Your day could shape up somewhat like this: Kick off each day with a status check-in to hear business updates and align on the day’s priorities Meet with internal cross-functional colleagues and external agency partners as needed to identify business questions, develop analytical workplans, and share results Conduct analyses using SQL and Excel Extract higher-level insights from the data and develop PowerPoint slides that tell the story BENEFITS FLAVOR PERKS: Unlimited paid time off for exempt employees One paid volunteer day of your choice Competitive bonus structure for eligible roles Team member stock purchase plan Health savings or flexible spending account options 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation) Comprehensive medical, dental, and vision benefits Basic life and AD&D insurance provided Pet insurance Education Assistance Wellness reimbursement program Paid maternity and paternity leave FUN IS THE BEST FLAVOR: Lunch provided every Tuesday and Thursday in office Work from home Fridays Discount on Wingstop gift cards Discounts at Under Armour, FitBit, NFL, and NHL Discounted onsite dry cleaning Discounted onsite car detailing Onsite game room and patio Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.